Conscious Chemist Secures Rs 12 Cr Funding from Atomic Capital, Raises Growth Prospects

Conscious Chemist has secured Rs 12 Cr funding from Atomic Capital. The brand appointed Apoorv Gautam to its board. The investment aims to scale operations, enhance marketing, and introduce new products amidst India's booming BPC sector, projected to reach USD 34 billion by 2028.

NEW DELHI, India — Conscious Chemist has secured Rs 12 Cr in funding from Atomic Capital, appointing Apoorv Gautam, Atomic Capital's Founder and Managing Partner, to its board.

The company aims to deliver scientifically advanced beauty solutions, becoming a significant player in India's Beauty and Personal Care (BPC) sector, which is projected to grow to USD 34 billion by 2028. This growth is driven by increased disposable incomes, online penetration, and a shift towards high-quality products, with a CAGR of 25% from 2023 to 2028. Atomic Capital's investment will help scale operations, marketing, and distribution, and elevate customer experience through data-driven insights.

CEO Robin Gupta expressed excitement about the strategic partnership, emphasizing the focus on innovation and rapid scaling. Apoorv Gautam highlighted the promising growth trajectory, aligning with Conscious Chemist's goal of achieving a 100 Cr. ARR. Founded in 2019, the brand has built consumer trust, serving over 10 lakh customers and featuring on Shark Tank India Season 3. Known for innovative formulations with clinically-proven ingredients, the new funding will enhance product development and digital presence.

(With inputs from agencies.)