Magicpin Slashes Delivery Fees to Outpace Competitors

Hyperlocal e-commerce app Magicpin has reduced its platform charges to Rs 5 per delivery, significantly lower than its competitors. This strategic move comes as rivals raise fees. CEO Anshoo Sharma announced the fee cut for 2024, resulting in a sizeable increase in orders during the festive season.

Magicpin, a hyperlocal e-commerce application, has slashed its platform charges to Rs 5 per delivery, half the rate demanded by competing services, according to a top company official.

In contrast, popular services like Zomato and Swiggy recently hiked their platform fees by as much as 42-67 percent per delivery, amid criticism from customers.

Magicpin's founder and CEO, Anshoo Sharma, shared via social media platform X that the reduced fees aim to ensure equitable benefits for both delivery personnel and customers during the festive seasons, with no planned fee hikes for 2024.

(With inputs from agencies.)