Lifebuoy's New 'Skinvestigator' Event: A Bold Leap from Hygiene to Skin Health

Lifebuoy, a Hindustan Unilever brand, unveils its 'Skinvestigator' event to highlight its shift from a hygiene icon to a skin health essential. With interactive elements, storytelling, and expert panels, the event emphasizes the brand's innovation in skin protection and repositioning away from its hygiene-first legacy.

Lifebuoy, a well-known soap brand under Hindustan Unilever Limited, has launched its 'Skinvestigator' event in New Delhi, marking a pivotal transition from being a hygiene staple to a leader in skin health. The shift, underlined by its previous association with actor Shah Rukh Khan, embraces a content-driven strategy.

Hosted at the HUL Mumbai office, the event showcased Lifebuoy's transformation into a range centered on skin health. Featuring a mystery activity called 'The Case of the Missing Red Bar,' over 30 creators participated as 'Skinvestigators' to solve the symbolic disappearance, highlighting the brand's pivot from a hygiene-first approach to a focus on skin care.

The event featured a panel discussion moderated by Anu Menon, with experts discussing trends in skin protection. Brand experiences included exploring various interactive zones and a Pilot Lab visit, offering an engaging, story-driven narrative of Lifebuoy's evolution into a skin health essential.

(With inputs from agencies.)