Uber Shifts Strategy in European Food Delivery Expansion

Uber halts most of its planned food delivery expansion in Europe, reversing an earlier decision to enter seven new markets. The company aims to focus on its successful launches in Finland and Denmark, while pursuing a takeover of Delivery Hero, illustrating a strategic shift in its business plans.

Uber has paused its ambitious food delivery expansion plans across Europe, just months after their announcement. The ride-hailing giant is now concentrating on acquiring Delivery Hero, as reported by the Financial Times.

Initially, Uber aimed to launch food delivery services in seven European countries, but has now scrapped plans for five, including Austria, Norway, and Greece. The focus will remain on Finland and Denmark where earlier launches were deemed successful.

Uber anticipates a potential $1 billion in gross bookings over the next three years. Meanwhile, the acquisition of Delivery Hero remains a priority, with Uber recently extending its stake in the German company to nearly 37%.