CCI Flags Anti-Competitive Concerns in $8.5B Viacom18-Star India Merger

The Competition Commission of India (CCI) has raised possible anti-competitive concerns regarding the proposed $8.5 billion merger between Viacom18 and Star India. Detailed responses have been sought from the parties involved, and public scrutiny may ensue if replies are unsatisfactory. The deal aims to create the largest firm in the Indian media sector.

The Competition Commission of India (CCI) has flagged potential anti-competitive concerns in the proposed USD 8.5 billion merger between Viacom18 and Star India. Sources indicate that CCI has sought detailed responses from the involved parties.

If the regulator remains unsatisfied with the replies, a public scrutiny of the deal could be initiated. This move follows the companies' application for deal approval in May and CCI's subsequent request for further clarifications.

The parties received show-cause notices concerning potential anti-competitive issues, including cricket broadcasting rights. Although queries to CCI and Disney-Star went unanswered, the deal, once finalized, would create a media giant in India with over 100 channels and two leading OTT platforms.

(With inputs from agencies.)