EaseMyTrip and Korea Tourism Partner to Boost Indian Travel to Korea

EaseMyTrip has partnered with the Korea Tourism Organisation to promote Korea as a top destination for Indian travelers. This collaboration aims to increase awareness and create seamless travel experiences by leveraging digital reach, industry expertise, and targeted marketing strategies. The strategic partnership will include exclusive travel opportunities and customized itineraries for Indian tourists.

Travel tech firm Easy Trip Planners, operating as EaseMyTrip, has entered into a collaboration with the Korea Tourism Organisation to enhance South Korea's appeal as a favorable destination for Indian travelers.

The partnership seeks to utilize EaseMyTrip's extensive digital presence and industry know-how, aiming to boost Indian tourist arrivals in South Korea. A strategic marketing approach will be employed to increase destination awareness and improve travel experiences.

The initiative will involve developing a dedicated Korea microsite, launching tailored travel itineraries, and engaging marketing campaigns. These efforts will highlight Korea's cultural richness, modern infrastructures, and natural beauty to attract Indian tourists.

(With inputs from agencies.)