Lotte India's Sweet Expansion: PEPERO Biscuit Launch

Lotte India, a part of Lotte Group, launches its first biscuit snack, PEPERO, in India, targeting Rs 2,000 crore in revenue. Aimed at Gen Z, PEPERO will come in original and crunchy flavors, catering to Indian preferences. The brand plans a significant expansion in the Indian snacking market.

Lotte India, belonging to the Lotte Group, has introduced its popular biscuit snack, PEPERO, to the Indian market. This launch marks the company's entry into the biscuit snack segment as it targets a revenue of Rs 2,000 crore this fiscal year.

Available in 'original' and 'crunchy' flavors, PEPERO aims to resonate with Indian consumers, particularly Gen Z. The locally made product has been made sweeter to cater to Indian tastes, establishing Lotte India as a key player in the evolving snacking market.

The company has earmarked substantial investments for the PEPERO business and brand marketing. With a manufacturing facility in Rohtak, Haryana, Lotte India plans to extend its market reach beyond India, targeting regions such as the Middle East.

(With inputs from agencies.)