GIVA's #WhatTheHeartWants: A Jewel of a Valentine's Campaign

GIVA, a leading jewellery brand, redefined Valentine's Day with its #WhatTheHeartWants campaign. By integrating personal stories through interactive installations and user engagement, the initiative celebrated love uniquely. GIVA also launched the 'What The Heart Wants' collection, enhancing the brand's emotional connection with customers.

GIVA, a prominent jewellery brand in India, has transformed the way Valentine's Day is celebrated with its innovative #WhatTheHeartWants campaign. The initiative cleverly combined personal narratives with interactive experiences, fostering an emotional bond between customers and the brand.

Through high-impact hoardings, immersive mall installations, and engaging social media campaigns, GIVA invited couples to share their love stories. This strategy not only emphasized genuine relationships but also attracted significant attention both online and offline. Over 200 couples took part, reflecting the overwhelming success of the campaign.

To complement the campaign's emotional theme, GIVA launched the exclusive 'What The Heart Wants' collection, which marries timeless romance with modern design, appealing to contemporary romantics. With its strong focus on customer connection, GIVA demonstrated how personal storytelling can be a powerful marketing tool.

(With inputs from agencies.)