Tira Launches Viral K-Beauty Brands Milktouch and Sungboon Editor in India

Reliance Retail's Tira introduces the acclaimed K-beauty brands Milktouch and Sungboon Editor in India. Known for innovative products, these brands aim to offer Indian consumers a premium beauty experience. Available exclusively online and in select stores, the launch enhances Tira's reputation as a top beauty destination.

Reliance Retail's Tira, an innovative beauty retail platform, has launched two celebrated K-beauty brands in India—Milktouch and Sungboon Editor. Known for their award-winning products and international acclaim, these brands are now exclusively available on Tira's online platforms and select physical stores, according to an official release.

Milktouch, hailed as the leading K-beauty brand worldwide, introduces its comprehensive skincare and makeup line to the Indian market. The brand has carved a niche by actively engaging with customer feedback, succeeding notably in regions such as Japan, China, the US, and the EU. Signature products include the All Day Skin Fit Milky Glow Cushion and Hedera Helix Relaxing Cream, promising a superior beauty experience in India.

Sungboon Editor, debuting concurrently, focuses on potent, ingredient-driven skincare solutions. Its Green Tomato Pore Lifting Ampoule and associated products have gained global recognition for efficacy. Tira's alignment with these viral brands reflects its dedication to delivering premier global beauty solutions to Indian customers.

(With inputs from agencies.)