Campus Activewear Steps into Athleisure Apparel: 'Move Your Way' With New Youth Fashion

Campus Activewear, a leading Indian sports and athleisure footwear brand, has entered the athleisure apparel market. This move expands the brand's philosophy of youth self-expression, offering versatile designs for everyday life's dynamic moments. The launch highlights Campus' commitment to innovation, diversification, and catering to modern consumer needs.

Campus Activewear, renowned as one of India's largest sports and athleisure footwear brands, has made a significant advancement by debuting in the athleisure apparel market. This strategic expansion underscores the brand's commitment to innovation and diversification, aiming to extend its philosophy of youth self-expression onto a broader canvas.

Emphasizing its core message of 'Move Your Way,' Campus introduces a range designed to cater to the dynamic and versatile lifestyles of today's youth. The collection includes Polo T-shirts, Round-Neck T-Shirts, Jackets, Jogger Pants, and Caps, catering to both men and women. With prices ranging from INR 599 to INR 1899, the line promises affordability and accessibility to a wider demographic.

Mr. Nikhil Aggarwal, Whole Time Director & CEO of Campus Activewear, describes this venture as a strategic business decision to expand market reach and drive incremental revenues. The collection is now accessible via Campus Exclusive Brand Outlets, its D2C website, and major e-commerce platforms, ensuring a widespread pan-India presence.

(With inputs from agencies.)