Trump's Name-Centric Presidency: Unprecedented Branding and Honors

Donald Trump's second presidential term has seen unprecedented moves to brand government assets and initiatives with his name. Historical norms rarely support such practices for a sitting president, sparking debate on the appropriateness and implications of this self-branding approach.

In an unprecedented move, President Donald Trump's administration is putting his name on various government assets, including the US Institute of Peace and the Kennedy Center. As his second term closes its first year, Trump's branding extends to warships and a novel transit corridor between Armenia and Azerbaijan.

While past leaders were occasionally honored with roads and schools, naming federal buildings and other major assets after a sitting president remains controversial. Critics like Senator Bernie Sanders argue that this approach resembles authoritarian practices, contrasting with traditional posthumous honors.

Trump's supporters, however, believe the tributes are well-deserved, citing his efforts in lowering drug prices, striking international peace deals, and various economic initiatives. The practice of affixing his name continues to ignite debates about its implications on presidential legacy and governance.