Mothers Demand Crackdown on Digital Tobacco Promotions

The Mothers Against Vaping group urges the Central government to curb the digital promotion of tobacco products targeting youth. Despite existing laws, manufacturers promote vapes and e-cigarettes online. The group has appealed to various ministries to enforce stricter controls and establish a monitoring task force.

A collective known as Mothers Against Vaping is pressing the Central government to clamp down on the digital promotion of tobacco products. The group highlights the persistent promotion of e-cigarettes and vapes despite existing bans, targeting youth through online channels.

The organization has reached out to several ministries, including those of Health, Home Affairs, and Information Technology, calling for decisive action against digital content that glamorizes these products. Their demands include the strengthening of the Prohibition of Electronic Cigarettes Act, 2019, and other relevant laws.

The group calls for the establishment of an inter-ministerial task force to monitor and curb these promotions, emphasizing the importance of digital platforms in enforcing these bans to protect children from harmful influences.

(With inputs from agencies.)