Labeling Synthetic Realms: IT Ministry's New Rules for AI-Generated Content

The IT Ministry's draft amendments to IT rules aim to tackle issues arising from AI-generated deepfakes by mandating labels on synthetic content. This aims to curb misuse, ensure accountability for social media platforms, and protect users from misinformation and fraud caused by convincingly fake media.

The IT Ministry has introduced draft amendments to IT rules, targeting the rising concerns over AI-generated deepfakes and synthetic content. These changes would require platforms to label synthetic information, helping users discern between real and artificial media. This comes amidst mounting potential for technology misuse.

According to the Ministry, the rise in generative AI tools has increased the risk of misinformation and impersonation. The new draft rules are designed to bolster accountability for major social networks and intermediaries, emphasizing due diligence in distinguishing synthetic content. Platforms like Meta, with significant user bases, face specific obligations.

The amendments call for stringent labeling and metadata embedding to ensure transparent identification of synthetic media, promoting user awareness and traceability. The Ministry has opened the draft for feedback until November 6, 2025, seeking public and expert opinions before finalization.

(With inputs from agencies.)