AI's Competitive Edge: Ensuring Fair Play and Compliance

The Chairperson of the Competition Commission of India (CCI), Ravneet Kaur, has urged company boards and management to self-audit their use of AI tools to ensure compliance with fair market conduct rules. Highlighting potential anti-competitive risks from AI, Kaur emphasized the need for regulatory clarity and dialogue.

The Competition Commission of India (CCI) chairperson, Ravneet Kaur, has called on company boards and management to audit their use of artificial intelligence (AI) tools for business growth. This is to ensure compliance with fair market conduct rules, as she highlighted during a CII event on Friday.

Kaur noted that AI's implementation might unintentionally lead to breaches of market rules, making companies' self-assessment a crucial initial step. She urged boards to consider potential anti-competitive outcomes from AI, citing seven risks identified in a recent study.

The CCI aims to balance deterrence against anti-competitive practices while fostering innovation. Deal Value Threshold (DVT) is vital for regulating high-value digital deals, and ongoing dialogue ensures market clarity and regulatory compliance.

(With inputs from agencies.)