AI and Social Media Revolutionize Automotive Industry
AI, social media videos, and messaging platforms like WhatsApp are transforming customer lead generation for automobile companies. A whitepaper by Meta and the Federation of Automobile Dealers Associations highlights the role of these technologies in brand discovery, dealer communication, and influencing purchase decisions among new automotive buyers.
- Country:
- India
A recent study by Meta and the Federation of Automobile Dealers Associations (FADA) reveals that AI and messaging platforms play a crucial role in enhancing customer relationships within the automobile industry.
The survey highlights that 72% of new car buyers discovered automotive brands through Meta's family of apps, which include Facebook, Instagram, and WhatsApp. WhatsApp also emerged as a leading communication tool for buyer-dealer interactions, with 48% of buyers using it to inquire about vehicle availability.
Additionally, influencer content on Instagram Reels significantly impacts purchase decisions, as 72% of buyers found it helpful during vehicle evaluation. This trend underscores a shift in the automotive industry towards digital engagement and social media-driven customer outreach.
(With inputs from agencies.)
- READ MORE ON:
- AI
- automobile
- Meta
- FADA
- social media
- buyers
- influencers
- dealerships
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