Combating Illicit Cigarette Trade: Philip Morris India's Strategic Initiatives

Philip Morris India is intensifying efforts to address the illicit cigarette trade in India, combining intelligence-driven initiatives, strategic policy engagement, and advanced Track & Trace systems. The organization aims to safeguard supply chain integrity, support national priorities, and contribute to a transparent, compliant tobacco ecosystem.

Illicit tobacco trade is posing a significant threat to India's economy and public health. In response, Philip Morris India Trading Private Limited (PM India) is ramping up efforts to tackle this challenge by merging intelligence-gathering with strategic policy work.

The company has mapped contraband hotspots, assessed illegal cigarette penetration, and fostered dialogue between the industry and the government on transparency and enforcement. This initiative underscores PM India's dedication to protecting supply chain integrity and supporting national goals.

With India being the fourth-largest market for illicit cigarettes, Philip Morris International has implemented advanced Track & Trace systems in over 140 markets, offering better visibility and compliance. Director Navaneel Kar emphasizes the need for collaborative efforts to create a secure and compliant tobacco ecosystem in India.

(With inputs from agencies.)